LAKEWOOD BREWING
I led efforts to rebrand Lakewood Brewing by partnering with TM advertising to discover insights based on customer conversations and industry trends. This included a new website, social media and influencer strategy, core and limited edition packaging, and events.
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SOCIAL & DIGITAL
To break out of the craft beer bubble, we identified several social media influencers in adjacent categories. We surprised them with a gift box containing a custom metal lunchbox, a custom promotional item related to their profession (in this case a hand made BBQ turning fork) some other fun swag and a selection of our beer. We gained some great content but more importantly we made some new super fans.
2021 SMALL BATCH SERIES
We decided that 2020 took away too many of our favorite things, one biggie was live music. This is our love letter to all the missed live gigs, high fives, and mosh pits of 2020. Each beer is styled after a particular genre of music and will have a corresponding playlist curated by Lakewood Employees.
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ILLUSTRATION: Brad Albright
2020 SMALL BATCH SERIES
Crafted from our love for old school video games the 2020 Small Batch Series levels up with each beer release. The designs get tougher, the hop build gets more complex, the ABV increases with each iteration until you reach the BOSS FIGHT.
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ILLUSTRATION: Jay Roeder
